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Write Subject Lines That Make Your Emails Irresistible To Open, Read, And Buy From

The Sultan of Subject Lines and Prince of Persuasion is dishing out 61 Dangerously Effective Drag & Drop Subject Lines Right Now

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The first ever product launch I did was for a muscle-building product – The 8 Week Leg Assault.Living in Athens, Greece at the time, I remember the dozens of mad scrambles to a cafe with half-decent wifi to take care of last minute details.Does the sales page look pretty? Are the links in my emails working? Emails Read More

“Copy cannot create desire for a product. It can only takes hopes, dreams, fears, and desires that already exist in the hearts of millions of people, and focus those already existing desires onto a particular product.” – Eugene Schwartz (The World’s Greatest Most Dead Copywriter), Breakthrough Advertising Hidden copywriting gem notwithstanding, Eugene Schwartz highlights an important principle that Read More

Your ability to engage, entertain, and persuade by telling stories that your audience gobbles up like a starved dog gobbles dinner will change your business. Chances are you already know this, though. So – Why is it such a struggle to write words that keep even you engaged? Because, unless you had the delightful foresight to take Read More

You’ll become a far more proficient and persuasive (email) writer by devoting 20 minutes per day to letting your fingers dance across your keyboard, and dedicating time to honing your copy skills. A task so simple in nature it drives a dagger straight into the bleeding heart of the most effective way to improve your copy chops Read More

True story:Once upon a time, I was out for a drive, hunting for espresso with a girl I was seeing.I don’t remember where our conversation led, but suddenly the car was filled with a quiet haze of pouting.To which I addressed:“Did I sign up to date a pouter without realizing it?”Her mouth slammed shut, and Read More