“Cool it with a baboon’s blood”

Double, double toil and trouble;

Fire burn and caldron bubble.

Fillet of a fenny snake,

In the caldron boil and bake;

Eye of newt and toe of frog,

Wool of bat and tongue of dog,

Adder’s fork and blind-worm’s sting,

Lizard’s leg and howlet’s wing,

For a charm of powerful trouble,

Like a hell-broth boil and bubble.

Double, double toil and trouble;

Fire burn and caldron bubble.

Cool it with a baboon’s blood,

Then the charm is firm and good.

Speaking of cooling it with a baboon’s blood, what follows is mostly unrelated:

We’re approximately four hours away from the coming edition of The Sorcerers Guild paper and ink newsletter being “firm and good.”

When it is, she comes out of the cauldron, whereupon I’ll dry it off, and send it to my Scribe for replication and distribution.

Normally this is where I’d rattle off some curiosity and persuasion laden bulletpoints to tempt you fence-sitters OFF the fence, and into The Guild.

But, honestly, I can’t be arsed to. If you’ve read this email, you’ve probably read the last few where I shared the mystical secrets awaiting all Sorcerers Guild members this month.

So, if you have any interest whatsoever in:

A. Creating a low-stress email-based business to fund your worldbuilding adventures


B. Learning a simple system for stuffing your schedule with handsomely paying freelance copywriting clients who happily pay your four-figure (or more) invoices

Then you’re gonna want to get off the fence and get inside The Sorcerers Guild.

Because once I wake up and rub the sleep from my eyes this morning, I’m sending the main scroll, secret scroll, and an exclusive Email Imagery offer off for printing.

Then it’s too late for yew.

You can beat me to the punch here:


Yours sorcerously,

Alexander Mullan

Pstscrpt. Alright, if you REALLY wanna know the secrets I’ve stuffed inside the next Sorcerers sack, check out these shamelessly copy & pasted bullets (with minor edits) from yesterday’s email…

Inside the second edition of The Sorcerers Guild paper & ink newsletter you will learn:

— The three jigsaw pieces you need to solve the “successful business” puzzle (lemme stress this:you NEED all three…and inside this issue I’ll show you how to nail down each piece of the puzzle)

— How to easily isolate market segments who will happily fork over fistfuls of gold coins for you to help solve their problem (plenty of examples included, but no pictures, sorry)

— A decidedly different—and Sorcerous—way of thinking about your products/services (plus how to position them in a way that your market is actually receptive and attracted to)

— How—using multiple examples—you can differentiate your offers in a way that invalidates your competition and leaves YOUR offers as the only logical choice (it’s a beautiful thing, being able to completely wipe out your competition simply by adding a specific phrase to your marketing)

Plus the following Sorcerous freelance secrets:

— The “origin story” behind how Yours Sorcerously got his feet wet as a fresh-off-the-boat freelance copywriter (and how I’d do it now if I had to start from scratch today)

— My favourite four places to dip your fishing net and start hauling in freelance copywriting clients (with a whole lotta examples for you to model)

— How to control the client/freelancer relationship so you don’t get run over in each interaction (remember this: YOU are the prize, and your client needs your skills more than you need them)

— How to charge for your illustrious freelance copywriting services (I get it: determining your rates can be anxiety-inducing and overwhelming…but I’ve got some hard numbers for you to get your feet with)

— A way of delivering your projects that’s simple, clean, and easy as 1-2-3 (plus how to handling the inevitable drudgery of revisions without bending to the whims of your client)

— What to do when your client isn’t happy with your work (it’s a low-stress, “chill,” way of soothing an irritated, upset, anxious, or impatient client)

As if that’s not enough, when you join I’ll send an owl to The Sorcerers Guild resident potter and have her fire up your one-of-a-kind Apprenticeship mug ($113 value right there).

Become one of us here:


My mystical spells, and sorcerous daily emails are helping Apprentices leave their soul-sucking day job behind, build their own business, unlock unprecedented levels of freedom, and build their ideal world.

To gain access to my daily sorcerous mutterings, enter your primary email below, then hit ‘I’M IN.

I solemnly swear to only use your email address to deliver actionable advice to aid your worldbuilding adventures.