Eating shit sandwiches

“You’re gonna have to eat a shit sandwich more often than you’d like…”


You see, nothing in life is linear.

With any skill you’re learning, habit you’re forming, or mission you’re working on, your progress will never be linear.


You will have good days, bad days, and bloody brilliant days.

There will be plenty of days where you’re gonna have to eat more shit sandwiches than you’d like, brush your teeth, and do the damn thing—regardless of how you feel.

As you continue to show up each day, you’ll make incremental progress, moving closer and closer to where you want to be.

Then you’ll get bulldozed in the chest, and knocked off your pedestal.

This will happen time and time again.

It’s the nature of the beast.

But, you will get up, and keep going.

You will keep putting one foot in front of the other.

Because laying down and letting life have its way with you doesn’t sound like the most appealing way of living.

The act of worldbuilding is much the same.

You’ll surely have “shit sandwich” weeks, weeks where you feel unstoppable, and a fair few where you want to lose yourself in drugs, booze, social media, video games (or whatever your temptation of choice is) rather than continuing to drag yourself through the mud for what feels like nothing.

There will be days where your worldbuilding adventures are the last thing you want to do, and getting off the couch hardly seems worthwhile.

But you will keep going.

Because refusing to settle for average, aiming to improve each day, and chiselling away at building the world of your dreams is MUCH more appealing (and rewarding) than the thought of building a monument to mediocrity.

If you’ve got sorcerous blood coursing through your veins…building a monument to mediocrity is unacceptable.

For shit sandwich-free marketing and mindset help related to your worldbuilding adventures, check out my glorious, valuable, and entertaining paper & ink newsletter here:

Yours sorcerously,

Alexander Mullan

My mystical spells, and sorcerous daily emails are helping Apprentices leave their soul-sucking day job behind, build their own business, unlock unprecedented levels of freedom, and build their ideal world.

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I solemnly swear to only use your email address to deliver actionable advice to aid your worldbuilding adventures.