If you wish to lead on any scale, this is the most important email I’ve sent you.

You may not desire to lead millions, thousands, or even hundreds of people. But there are people in your life who DO look to you to lead—and like it or not, it’s your duty to do so.

There’s no dancing around the fact that you’re going to find yourself in situations where you’re forced to make a choice.

Your choices being –

1. Fold, buckle, and crumble.

2. Stand up straight, put your shoulders back, and keep marching forward.

The former means falling down on your duty.

The latter means leading through whatever fire and fury you face.

Really, if you’re serious about this, and DO view yourself as someone with the capacity to lead, there’s only one true choice.

It ain’t easy.

It will wear on you.

It will take a toll.

You will find yourself sitting puddles of resentment for your situation and existential distress.

This is normal. This is part and parcel of what you signed up for.

Know that there is no escaping your duty, what you’re called to do, the mantle you’ve chosen to take on.

No matter the strain or stress, there is no shirking your responsibilities (even if you find yourself crippled by toxic clouds of self-doubt).

From me to you, I believe in duty. I believe in fate. I believe in leading.

And I’m here to help you stand up straight with your shoulders back, and keep marching forward.

A mindset of which the monthly lessons inside the Coffee Cartel print newsletter will help you cultivate.

To scratch your name into the cave wall of the Coffee Cartel pre-sale list and make a micro-commitment to taking control of your life, levelling up your leadership skills, and otherwise being a “boss,” click the link below:

https://www.youtube.com/watch?v=3OfJk0Zh-IA&index=13&list=RDmMVpk827Xr0

(Note: clicking the link above will automatically add your name to the Coffee Cartel pre-sale list, take you to a clip from Rick & Morty, the greatest animated show of all time, and allow you to gain access to the Coffee Cartel launch special 24 hours before anyone else on this list or my social media channels does)

_A. Mullan