Ice Cream & Blowjobs

I no longer believe you have to love the process of accomplishing your missions.


I’ve found it creates more pain and suffering than necessary, while painting false expectations.

In its place, I nominate what I’ve decided to call the “It Takes” principle. In that it takes what it takes to achieve your goal. Nothing less, nothing more.

Since you’re the kind of person who reads my emails, I believe it’s safe to say you understand accomplishing your mission isn’t going to happen overnight. The process of getting to where you want is going to take time, energy, and you know it’s not going to be all ice cream and blowjobs.

When you realize accomplishing your mission will take what it’s gonna take, THEN you’re free to focus on the only metric that will help you get there, which is whether or not you show up each day.

Here’s what this looks like across the following pillars:

Business: it takes what it takes to build one (or more) of your own income streams to fund your lifestyle.

Relationships: it takes what it takes to introspect, recognize where you need to improve, and actively work to better yourself.

Body: it takes what it takes to quit biting your nails, get dick-skin shredded, or squat all of the pounds.

Mentality/Spirituality: it takes what it takes to harden your mindset, and become Unfuckwithable. And being a little more unfuckwithable is never a bad thing.

Okay, this school of thought isn’t revelatory, or groundbreaking. But if you’re ready to puke on the next self-help book you see, the It Takes principle offers you a new perspective.

As write before, I aim to operate with a “life is beautiful” mindset. While this is true, it would be naive to ignore our reality: the pendulum is going to swing across to the other side from time to time. When it does, I’ve found it easier to recognize what you’re experiencing is simply part of what It Takes to get where you want, and you will get past it.

Who knows…you might find a dash or two of sadistic pleasure in gritting your teeth and doing what it takes when you’d rather be taking 4-hour naps and eating whole pints of ice cream.

Speaking of doing what it takes…

I’m heading back to Europe for a couple weeks in August. From somewhere over yonder I’ll be launching the Sorcerers Guild print newsletter that I’ve been yapping about for weeks.

If you haven’t put your name on the pre-sale list to gain early access to the Guild, click here:

https://www.youtube.com/watch?v=9aUowoykENE

(Note: clicking the link above will automatically add your name to the Sorcerers Guild pre-sale list, take you to a clip from Rick & Morty, the greatest animated show of all time, and allow you to gain access to the Sorcerers Guild launch special 24 hours before anyone else on this list or my social media channels does)

_A. Mullan

My mystical spells, and sorcerous daily emails are helping Apprentices leave their soul-sucking day job behind, build their own business, unlock unprecedented levels of freedom, and build their ideal world.

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