I’m back at Starbucks

Much to my chagrin, I’m writing today’s email in a dinky little Starbucks while sipping on grapefruit flavoured sparkling water.

For the sake of convenience, it was a whole lot easier to post up here for a couple hours than waste time wandering around looking for a reliable internet connection.

Soaking in the smells of over-roasted coffee, greasy breakfast sandwiches, and the mindless chatter of the baristas has taken me on a trip down memory lane.

It’s been 2.5 years since I slung my last latte for Starbucks.

All at once, it feels like yesterday, and it feels like many, many moons ago.

If you’d told me 2.5 years ago I’d be running my business while sat in Starbucks instead of standing behind the counter…

I would have believed you.

When I left, it was with an unwavering belief in my ability to earn my freedom, control my time, go wherever I pleased, and gain the ability to fund it all from my laptop.

I had a reasonably clear vision of the world I wanted to build, and given time, I knew it was going to happen.

While I’ve “arrived” at the point I envisioned when I punched the clock for the final time, the journey getting here has been not at all what I anticipated.

I knew from day one I wasn’t going to be doing fitness coaching forever, but I certainly didn’t anticipate being able to leap up to the next rung within two years.

These past years have served as constant reminder that all you can control are you actions, and never the outcome.

Which is one of the reasons why Neil Gaiman’s idea of only saying yes to things that keep moving you closer to your mountain (read: mission) resonates so deeply with me.

Having that guiding light as a filter to run decisions through does wonders in terms of keeping you on the right track.

Today, I’m proud to be able to write I’m closer to my mountain than I’ve ever been, and aside from writing this email in a Starbucks, the furthest away from where I began.

And I’m far from being done.

I’ve got a few more heists and capers to pull off over the next 3-4 months (business and personal), then I’m shifting gears to focus on maximizing output and income while minimizing time and energy used. Right now it feels like a daunting balancing act, but as with leaving Starbucks to build the world I wanted, I’ll get there.

For as wild and unpredictable as this entrepreneurial world is, it’s one helluva trip.

And the results are absolutely worth running through fire for.

I won’t sit here and pretend it’s easy, but I will say that I can help make it easier for you by sharing stories, offering insights, and spitballing ideas from the experiences I’ve had these past years.

Many of which you’ll find inside the paper and ink newsletter I send out to Sorcerers Guild subscribers each month.

You can learn more about my dusty scrolls here:


Yours sorcerously,

Alexander Mullan

My mystical spells, and sorcerous daily emails are helping Apprentices leave their soul-sucking day job behind, build their own business, unlock unprecedented levels of freedom, and build their ideal world.

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