I’m Going to Put my Hands on your Darts

My good friend Michael and I got to talking the other day.


Michael: “Things are going very well actually. I feel like I’m on the cusp of another transitioning period of life (already!), and suspect Vancouver to be the catalyst for what comes next.”

Me: “It’s funny how these periods shorten, and transitions speed up the closer you get to where you want to be. It’s kinda like throwing darts: at first you’re way off the board, but as you get better (aka figure out where you want to head), your throws get closer and closer to the bullseye.”


I figured I should share this with you since I gave myself a pat on the back for that one.

Welcome to the trials of bettering yourself, learning a skill, and working toward your mission.

Take some of the product launches I’ve written. There’s been everything from zilch (The Fat Loss Blitz when I was running the fitness business) to meh (Mullan’s Meatheads, the group coaching for getting jacked program) to selling out the OG Email Imagery (my copywriting course) launch.

Each launch was like throwing darts (emails) aiming to hit the mark (sales).

Sometimes your aim slips (which usually means you don’t know your market as well you think you do).

And sometimes you hit the bullseye.

Same goes for learning how to write copy.

At first your copy is all over the board, reading like a weird cross between a dyslexic used car salesman and Joey from Friends.

But with practice, having your writing ruthlessly torn apart then building it back up, you will improve.

Regardless of the medium, the more time you spend throwing darts (through the form of repetition, grit, and two heaping spoonfuls of blind stubbornness), the better your aim gets, and the closer you’ll get to where you want to be.

Rare is the case where you’ll pick up the darts and strike a bullseye on your first throw (it DOES happen, but those instances are the exception rather than the rule).

If you want my invisible hands guiding your darts, click the link below to add your name to the Sorcerers Guild print newsletter pre-sale list.

Why the pre-sale list you ask?

Lemme tell you…

On Monday—ONLY to the pre-sale list—I’ll be sending out a blueprint for the “product launch formula so simple Charlie Sheen in the middle of a 6-day cocaine, tiger blood, and hooker diet could do it” I used to sell out Email Imagery 1.0 well before it’s deadline (and will be using for the upcoming Email Imagery 2.0 and Sorcerers Guild newsletter launches):


(Note: clicking the link above will automatically add your name to the Sorcerers Guild pre-sale list, take you to a clip from Rick & Morty, the greatest animated show of all time, and allow you to gain access to the Sorcerers Guild launch special 24 hours before anyone else on this list or my social media channels does)

_A. Mullan

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