My Uncensored Opinion of Lifestyle Design

Uncommon truth:

Not all “lifestyle design” is about Ferraris, Rolex watches, or popping bottles.

My friend Josh likes mixing music, dancing, occasional heavy boozing, and being one jacked motherfucker.

Robbie likes writing, brooding, nature walks, and the occasional dram of whiskey.

Mike likes bombing around the British countryside in his BMW M3, pretending to like his partner’s cats, studying the art of written persuasion, and powerlifting.


I enjoy travelling with no return ticket, exploring cafes + coffee culture, yoga, lifting, writing, and intergalactic (read: psychedelic) adventures.

The thing about Freedom is that when you OWN yours, you can do whatever the fuck you want to do.

And that’s pretty neat.

When it comes to lifestyle design, there are no right or wrong answers.

It’s not about WHAT you use your freedom for.

What matters is that you use it to live life on your terms.

Whether your “why” for working your ass off is born of desire to stay at home with your kids and watch Frozen 47 consecutive nights, never have to wake up to an alarm clock, or to live an international playboy lifestyle…neither is more or less noble, more right or wrong.


To earn your freedom though you gotta live and breathe your mission, as well as have a plan that you’re willing to scorch the air to execute.

There’s no other way.

If that scares you, consider this:

Once you truly own your freedom, there’s no going back.


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_A. Mullan

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