“Do you think anyone has had their butthole tattooed?” I asked Alicia while walking home from a morning work block earlier this week.

“Absolutely. Everyone has done everything in the history of everything by this point.”

“Ah-ha, there’s an email in there.”

When you’ve spent years of your life studying marketing, copywriting, and persuasion, you start to see it everywhere (because it is), and you find marketing lessons in everything from conversations about tattooed buttholes to the ads infiltrating your Facebook feed to your own buying behaviour.

So, when Alicia said “everyone has done everything in the history of everything” my mind immediately jumped from the thought of tattooed buttholes (hold onto that one for a moment) to how nobody is really coming up with any new ideas these days. Even if you think there’s no way it’s been done…it probably has.

Which begs the question: how are you supposed to stand out and generate attention if everything’s been said, and it’s all been done?

The answer is quite simple…

If you want to stand out—especially in a crowded marketplace such as fitness, supplements, or business coaching—your only hope is to find the angle only you can present.

You leverage your unique positioning to present yourself in a unique light.

This is closely tied to idea of “marketplace sophistication” which speaks to the level of awareness of the people in your market.

For example, the fitness market—which people have been selling in since the early 1900’s—is maxed out in terms of sophistication.

While people could make sales using headlines as simple as “how to lose fat” that’s played out now.

Then it became “lose fat in ten days.”

Which grew into “lose 17 pounds by following this ‘caveman’ diet.”

And now the market is at a place where the only way to generate attention (and thus sales) is by addressing a specific sect of the market AND having a unique mechanism.

For example…”this HIT method of weightlifting for middle-aged moms will trim inches off your hips in 6 weeks.”

See how each headline becomes more and more specific, targeted, and advanced?

When everything has been said…when everything has been done…when your niche has seen it all…your only hope of standing out is by implementing tattooed butthole marketing.

Which is to say, you position your business, products, and services in a such a unique, non-replicable fashion that you stand out in the marketplace like a tattoo artist who only inks up buttholes.

Finding your unique positioning, unfair advantages, and honing your tattooed butthole marketing messages is something I’m devoting an entire issue of the Sorcerers Guild paper and ink newsletter to later this year.

If you want to get your hands on the Guild founders member, keeps your eyes on your inbox next week…

And if you want access to a magic spell that will save you even more doubloons, hit the link below to add your name to the pre-sale list:

https://www.youtube.com/watch?v=PVa8xxRypeg

(Note: clicking the link above will automatically add your name to the Sorcerers Guild pre-sale list, take you to a clip from Rick & Morty, the greatest animated show of all time, and allow you to gain access to the Sorcerers Guild launch special 24 hours before anyone else on this list or my social media channels does)

_A. Mullan