“Try to figure out what you’re most passionate about in life and what you’re good at. And [find] the mixture between those two…and then you should give it your all, all the time.”

— Avicii


Lately I’ve been jamming to Avicii A LOT while training, writing, and cooking.

Any chance I get to pump some of his music through my ears, I’m all over it.

The more I listen, the more I fall in love with his music.

Trouble is…Avicii won’t be making any new tracks.

He took his own life on April 20th of this year.

I didn’t realize this was the case until I started digging into it, but he’s got quite the story to his career…

From setting records in sales, streaming, and performance, to pioneering a genre, to creating music that MDMA-popping festival dancers can’t get enough of, he’s left his mark upon the world, and shan’t be soon forgotten.

Similar to what most humans wish for, but few achieve, Avicii built his illustrious DJ career off the back of his musical passion, talent, and according to friends and collaborators, being “one of the maddest geniuses they know.”

Like many of us, and despite his enormous success, Avicii struggled with the existential questions of meaning, of life, and of happiness. Which, in his quest for peace, is what led to him taking his own life this past April.

From 2008—when Avicii’s story began with winning a production competition—to 2018 when he pulled the plug on the song of his life, Avicii never stopped chasing what he loved most: creating music.

He took his own advice, doubled down on what he loved, what he was good at, and did it all the time.

As a result, he built a blockbuster music career, rose to international fame, and impacted the lives of millions through his music.

Avicii earned his freedom by leveraging his skills and passion for music (and by working really fucking hard for years).

If you’re looking for someone’s passion and obsession to model, I can’t think of a better example than Avicii.

If you’re reading this email, I assume you want to earn your freedom off the back of your hard work and what you love most, as he did.

Perhaps the idea of quitting your day job, having the freedom to “work” from wherever you want, and be able to peruse your interests without worry of time or money excites you.

And perhaps you’re ready to take the next step towards making your dream a reality.

If so, the dusty scrolls inside the next Sorcerers Guild newsletter issue will teach you the marketing and sales insights you need to leverage your own skills and passion into your freedom.

To make sure you’re on the list before I send issue #2 to the printer, subscribe here:

http://sorcerersguildnewsletter.com/

Your headmaster,

Alexander Mullan